Magic won’t bring your personal brand to life, but managing it will
It’s mystifying how we can be so organised in many parts of our life – exercising regularly, managing our workload, or researching the best whitegoods to buy – yet we expect our personal brand to develop magically without any effort.
Don’t spray, stay or stray. Understand your audience
So you have some interesting knowledge and insights to share? That’s great, but don’t risk it falling flat because you haven’t found or understood your audience.
Know your stuff? Don’t be scared. Your insights matter more than you think
While laying our insights and opinions bare for anyone to see in social media can be a scary thing, there's plenty of upside. No matter what your job role is, or how senior or junior you may be, what you know will be valued by others. Here's how to identify the knowledge and insights you want to share.
Sharing what you know has got its sexy back
With LinkedIn prioritising posts featuring knowledge and advice, there’s never been a better time to share what you know.
All work and no play makes you dull and boring on LinkedIn
Many people assume because LinkedIn is a professional network we should only present one dimension of ourselves: the ‘work’ self. The trouble is, being all work and no play is boring and doesn’t set us apart from the crowd.
Why liking stuff is just not enough: 10 reasons to go beyond the ‘like’ button in LinkedIn
Too often when I look up people on LinkedIn, I see that all or almost all of their activity is liking content. There are no posts made by those individuals. Or content is shared without comment. Often this behaviour is driven by a belief that keeping our insights and perspectives to ourselves is the safest game to play.
The rules of civility and decent behaviour in social media. AKA what would George Washington do?
There’s still plenty of value in social media engagement, but it’s up to us to behave like decent, empathetic human beings in the process. Here’s my take of a selection of George Washington’s Rules of Civility to guide your thinking about the insights you want to share, finding your voice and nailing what you want to be known for in the social world.
Don’t be a passenger. Get in the driver’s seat with social
Managing your social media is just like being in a car. If you stay in the passenger seat, you’re at the mercy of the driver. The only way to truly stay in control and manage your impact and influence in social is to jump in the driver’s seat.
Don't be nice, ladies. Be social
Women have been conditioned to think being visible in social media is not a ‘nice’ thing to do. With this kind of negative self-talk going on, it’s no wonder there are still many women who haven’t considered using social to help themselves progress, personally or professionally.