You really don’t have to share an opinion about everything
When I was a kid, my dad would cross the road to the newsagent in his dressing gown to buy The Age and The Australian in the morning, and The Herald in the afternoon (before it became the Herald Sun!). He’d sit at the kitchen table with a highlighter, marking what stood out, cutting out stories and filing them away. If something really moved him, he’d write a letter to the editor — and many were published. I did think it was a little bit nutty and embarrassing at the time.
Magic won’t bring your personal brand to life, but managing it will
It’s mystifying how we can be so organised in many parts of our life – exercising regularly, managing our workload, or researching the best whitegoods to buy – yet we expect our personal brand to develop magically without any effort.
Don’t spray, stay or stray. Understand your audience
So you have some interesting knowledge and insights to share? That’s great, but don’t risk it falling flat because you haven’t found or understood your audience.
Know your stuff? Don’t be scared. Your insights matter more than you think
While laying our insights and opinions bare for anyone to see in social media can be a scary thing, there's plenty of upside. No matter what your job role is, or how senior or junior you may be, what you know will be valued by others. Here's how to identify the knowledge and insights you want to share.
Sharing what you know has got its sexy back
With LinkedIn prioritising posts featuring knowledge and advice, there’s never been a better time to share what you know.