You really don’t have to share an opinion about everything
When I was a kid, my dad would cross the road to the newsagent in his dressing gown to buy The Age and The Australian in the morning, and The Herald in the afternoon (before it became the Herald Sun!). He’d sit at the kitchen table with a highlighter, marking what stood out, cutting out stories and filing them away. If something really moved him, he’d write a letter to the editor — and many were published. I did think it was a little bit nutty and embarrassing at the time.
Magic won’t bring your personal brand to life, but managing it will
It’s mystifying how we can be so organised in many parts of our life – exercising regularly, managing our workload, or researching the best whitegoods to buy – yet we expect our personal brand to develop magically without any effort.