Magic won’t bring your personal brand to life, but managing it will
It’s mystifying how we can be so organised in many parts of our life – exercising regularly, managing our workload, or researching the best whitegoods to buy – yet we expect our personal brand to develop magically without any effort.
Don’t spray, stay or stray. Understand your audience
So you have some interesting knowledge and insights to share? That’s great, but don’t risk it falling flat because you haven’t found or understood your audience.
Know your stuff? Don’t be scared. Your insights matter more than you think
While laying our insights and opinions bare for anyone to see in social media can be a scary thing, there's plenty of upside. No matter what your job role is, or how senior or junior you may be, what you know will be valued by others. Here's how to identify the knowledge and insights you want to share.
Sharing what you know has got its sexy back
With LinkedIn prioritising posts featuring knowledge and advice, there’s never been a better time to share what you know.
The rules of civility and decent behaviour in social media. AKA what would George Washington do?
There’s still plenty of value in social media engagement, but it’s up to us to behave like decent, empathetic human beings in the process. Here’s my take of a selection of George Washington’s Rules of Civility to guide your thinking about the insights you want to share, finding your voice and nailing what you want to be known for in the social world.
Weight training and finding your enterprise social muscles
Building your enterprise social muscles plays out in the same way as it does with weight training in the gym. Once you make the leap and use social at work in more purposeful ways, you’ll get a bigger benefit from it.