Magic won’t bring your personal brand to life, but managing it will
It’s mystifying how we can be so organised in many parts of our life – exercising regularly, managing our workload, or researching the best whitegoods to buy – yet we expect our personal brand to develop magically without any effort.
Know your stuff? Don’t be scared. Your insights matter more than you think
While laying our insights and opinions bare for anyone to see in social media can be a scary thing, there's plenty of upside. No matter what your job role is, or how senior or junior you may be, what you know will be valued by others. Here's how to identify the knowledge and insights you want to share.
The rules of civility and decent behaviour in social media. AKA what would George Washington do?
There’s still plenty of value in social media engagement, but it’s up to us to behave like decent, empathetic human beings in the process. Here’s my take of a selection of George Washington’s Rules of Civility to guide your thinking about the insights you want to share, finding your voice and nailing what you want to be known for in the social world.