Magic won’t bring your personal brand to life, but managing it will
It’s mystifying how we can be so organised in many parts of our life – exercising regularly, managing our workload, or researching the best whitegoods to buy – yet we expect our personal brand to develop magically without any effort.
All work and no play makes you dull and boring on LinkedIn
Many people assume because LinkedIn is a professional network we should only present one dimension of ourselves: the ‘work’ self. The trouble is, being all work and no play is boring and doesn’t set us apart from the crowd.
Don’t be a passenger. Get in the driver’s seat with social
Managing your social media is just like being in a car. If you stay in the passenger seat, you’re at the mercy of the driver. The only way to truly stay in control and manage your impact and influence in social is to jump in the driver’s seat.