Monkeys, circuses and caring too much

There’s a phrase I’ve come to appreciate more and more over the course of my career in communication.

If you’ve worked with me, you’ll have heard me say it many times, especially when you’re freaking out and the stress levels are rising about something so infinitesimal that I feel the urge to calm you down, tell you to breathe and gain some perspective.

“Not my monkey, not my circus.”It’s my reminder to keep some perspective about what really deserves my energy.